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TIDE TOTE

For the farmers market, the rainy commute, and the outfit

Research

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The tote bag's rise in popularity in high fashion circles has led to a cultural shift from backpacks and briefcases to the tote bag as the carryall of choice. How might we add some functional benefit to the tote bag for the user that sees their commute as a runway?

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Insight

Brand Identity

 A tote bag built for the commuter and the weekend warrior is a perfect addition to The North Face's product offering, providing their user with a fashionable accessory that still speaks to their utilitarian personality.

Ideation

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Final Design

Specifications

  • Durable Nylon Straps 

  • Waterproof 30D Ripstop Nylon 

  • Durable 70D Ripstop Nylon Base

  • Waterproof Zippers

  • Waterproof Electronics pouch 

  • Laptop Sleeve

  • Anti Black-Hole Corners 

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3D Modeling

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Quick and dirty sketch modeling to get the size and shape for the flat pattern pieces.

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This project allowed me to learn CLO3D. after a couple tries I had an accurate 3D model with a flat-pattern to go with it. 

Tech-Pack

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