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TIDE TOTE
PERSONAL_PROJECT / 5 DAYS
Tote bags have seen a rise in popularity over the last couple of years but their design has remained pretty standard across the board. How might we design an everyday tote that is capable enough to get you and your essentials from A to B and all the in-between.

RESEARCH

BRAND IDENTITY
IDEATION

FINAL DESIGN

SPECIFICATIONS
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Durable Nylon Straps
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Waterproof 30D Ripstop Nylon
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Durable 70D Ripstop Nylon Base
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Waterproof Zippers
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Waterproof Electronics pouch
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Laptop Sleeve
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Anti Black-Hole Corners

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